Write sales page copy with ChatGPT

What you'll make

A complete sales page for a product or service — structured from headline to call-to-action, with each section doing a specific job. Written to convert a visitor who's already interested into someone who takes action.

What you need

• A ChatGPT account
• A product or service to sell (yours or something you're an affiliate for)
• Knowing what problem it solves and who it's for
• 30 minutes

Steps

1. Give ChatGPT the product details and ask for the full page:

I'm writing a sales page for [product/service name]. Here are the details:

What it is: [brief description]
Who it's for: [specific audience]
What problem it solves: [the main pain point]
How it solves it: [the mechanism — what it does]
Key features: [list 4–6 features]
Price: [use a placeholder like "starting at [amount]" — I'll fill in the real price]
Main objection: [the #1 reason someone wouldn't sign up — e.g. "too expensive", "seems complicated", "I've tried something like this before and it didn't work"]

Write the sales page with this structure, section by section:

1. Headline (under 12 words — the promise, not the product name)
2. Subheadline (one sentence that clarifies who it's for and what they get)
3. The Problem (2–3 sentences describing the pain the visitor is feeling right now)
4. The Solution (2–3 sentences introducing the product as the answer)
5. How it works (3–4 bullet points explaining the mechanism simply)
6. Features as benefits (for each feature, write "Feature: [what it does]. So you can: [what the buyer gets from it].")
7. Objection handling (address the main objection directly — acknowledge it, then reframe)
8. Social proof placeholder ([leave a bracketed placeholder for a testimonial — I'll add a real one])
9. Call to action (one clear action, one button — tell me the button text)
10. FAQ (3 common questions with short answers)

Write like you're talking to [target audience]. No hype words ("revolutionary", "game-changing", "ultimate"). No exclamation marks.

2. Ask ChatGPT for two headline variants so you can test:

Give me 2 alternative headlines in different styles:
- Style A: benefit-led (leads with what the visitor gets)
- Style B: problem-led (leads with the pain they're feeling right now)

Keep both under 12 words. No hype.

3. If you have a real testimonial, add it. If not, ask ChatGPT to write a placeholder structure:

I don't have a testimonial yet. Write a [placeholder] showing me the ideal format: a 2-sentence quote, the person's first name, and what they do. I'll replace it with a real one when I have it. Make sure the placeholder is clearly marked so I don't accidentally publish it.

4. Review the page. Read it top to bottom — does each section flow into the next? Does the objection handling feel honest or defensive? Is the call-to-action clear and singular (not three competing buttons)?

5. Fill in the price and testimonial placeholders. Put the page on your site.

Check your result

• The headline leads with a promise or problem, not the product name
• Every feature is paired with a benefit ("so you can...")
• The main objection is addressed honestly, not dismissed
• The call-to-action is one clear action with one button
• The FAQ answers real questions, not softball ones that make the product look good
• No hype words or exclamation marks

If the page feels too aggressive, soften the call-to-action and add more honest objection handling. A sales page that acknowledges downsides converts better than one that pretends the product is perfect — readers trust honesty over enthusiasm.