Plan a product launch with Claude

What you'll make

A day-by-day product launch plan — covering the 2 weeks before launch and launch day itself. Each day has a specific task: what to post, what to email, what to prepare. So launch day doesn't feel like chaos.

What you need

• A Claude account
• A product you're about to launch (or a date in mind)
• An email list (even a small one — 20 people counts)
• A social media presence (at least one platform)
• 30 minutes

Steps

1. Tell Claude about the product and ask for the 2-week plan:

I'm launching [product name] on [launch date]. Here are the details:

What it is: [brief description]
Who it's for: [target audience]
What problem it solves: [the main benefit]
Price: [placeholder — I'll fill in]
Where to get it: [your store URL, Etsy shop, etc.]
My email list size: [number]
My social platforms: [list them]

Create a day-by-day launch plan for the 14 days before launch and launch day. For each day, tell me:

1. Date (counting back from launch day — Day -14, Day -13, etc.)
2. Email to send (if any — subject line and 1-sentence summary of content)
3. Social post(s) to make (platform, format, 1-sentence description of the content)
4. What to prepare behind the scenes (product photos, landing page, payment setup, etc.)

Structure the plan in 3 phases:
- Phase 1 (Days -14 to -8): Teaser — build curiosity without revealing the product
- Phase 2 (Days -7 to -1): Reveal — show the product, explain the benefit, build anticipation
- Phase 3 (Day 0): Launch day — the announcement and push

No hype words. No "we're so excited to announce." Write like a person, not a press release.

2. Ask Claude for the email sequence in detail:

Write the full email sequence for the launch. I need:

1. Teaser email (Day -10): subject line, preview text, full body (under 150 words)
2. Reveal email (Day -5): subject line, preview text, full body (under 200 words)
3. Last chance before launch email (Day -1): subject line, preview text, full body (under 100 words)
4. Launch day email (Day 0): subject line, preview text, full body (under 200 words)

Rules:
- Subject lines under 50 characters, no spam-trigger words
- Each email has one clear call-to-action
- The teaser doesn't name the product — it creates curiosity
- The reveal shows the product and the main benefit
- The launch email is short and direct

3. Ask Claude for a launch-day checklist:

Give me a launch-day checklist — everything I need to verify before I hit "send" and "post" on launch day. Include:
1. Technical checks (product page loads, links work, payment works)
2. Content checks (emails are ready, social posts are scheduled)
3. Monitoring plan (what to check at 1 hour, 4 hours, and end of day after launch)
4. A backup plan if something goes wrong (site down, payment error, etc.)

Format as a checkbox list I can print and work through.

4. Review the plan. Adjust dates if needed. Prepare the behind-the-scenes items (product photos, landing page) before the teaser phase starts — don't leave them to the last minute.

5. Execute the plan day by day. On launch day, work through the checklist before sending anything.

Check your result

• Every day from Day -14 to Day 0 has a specific task — no gaps where you'd wonder "what do I do today?"
• The email sequence has 4 emails with clear purposes (teaser, reveal, last chance, launch) — not 4 emails that all say "coming soon"
• The launch-day checklist covers technical, content and monitoring — so you're not caught off guard
• No email subject line uses spam-trigger words (free, urgent, act now, limited time)
• The tone is human, not corporate

If 14 days feels too long for your product or audience, compress it to 7 days. The phases still work — just shorter. The key is having the teaser, reveal and launch structure, not the exact number of days.