Income path
Ecom
Your own store, usually on Shopify, selling physical products through ads and short-form video. Margins decide everything.
What it is
Running your own online store, usually on Shopify, that sells physical products. Some stores dropship, where a supplier ships each order for you; others buy stock and build their own brand. You choose the products, build the store and bring in customers, mostly through paid ads and short-form video.
The hard part isn’t building the store, it’s the numbers. Product cost, shipping, payment fees, ad spend and returns all come out of every sale, and plenty of stores with lots of orders still lose money. People who do well test products quickly, watch their margins closely and cut losers early.
Who it suits
It suits you if
- You’re comfortable reading numbers: margin per order decides everything
- You can set aside a test budget you could afford to lose
- You like testing, measuring and iterating quickly
- You’re willing to handle customer service and returns
It doesn’t if
- You can’t afford to lose your ad test budget
- You want passive income: a store needs daily attention
- You dislike customer service
- You expect the first product you test to work
What the work involves
- 01Researching products with real demand and a healthy margin
- 02Building the store: product pages, policies, payments and shipping
- 03Making ads and short-form videos that actually sell the product
- 04Running ad campaigns and knowing when to cut a loser
- 05Managing suppliers, delivery times, customer service and returns
- 06Tracking profit per order, not just revenue
Verified coaches
Who’s verified to teach Ecom
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